How Sales Enablement + Marketing Can Succeed in our New Reality

With the world of work continuing to evolve at a rapid pace, the need for marketing and sales to work together is more important now more than ever.

As sales and marketing have become more integrated through sales enablement and account-based marketing initiatives, the need for these diverse teams to recommit to tighter collaboration and open dialogue is even more critical during the Covid-WFH era.

Juliana Stancampiano, Oxygen CEO and Tad Harmon, Founder, CEO | Chief Creative Officer at Union lead this session.

In this webinar you’ll learn:

• Why sales, enablement and marketing groups working closely together increase the lifetime customer value and organizational-wide success
• How narratives need to shift through the customer journey - and who’s responsible for creating that narrative
• How marketing and enablement can support sales through virtual enablement content strategies and brand experience guidelines