Sales enablement serves critical revenue-generating roles in the business, supporting the people who are conducting important, customer-facing work. Supporting sellers to meet and exceed their metrics requires understanding their role, and getting them what they need, when they need it.
By practicing role-based modern sales enablement, we create inspiring tools that help sellers close, and avoid the massive waste of creating generic, one-size-fits-all, decks and glossy re-purposed marketing materials that don’t get used. By enabling each role individually, businesses can more effectively measure success.
CEO Juliana Stancampiano has been in Sales Enablement since well before it ever had the title. She is a founding member of the Sales Enablement Society formed in 2016 to evolve the practice of Sales Enablement and was the Board President from 2019-2022.