MARKETING & GTM STRATEGY

Are you confident that your marketing strategy will drive Revenue, Market Share,
& Profitability?

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Successful marketing leaders count on go-to-market strategies to connect the dots.

42%

of businesses adopt GTM strategies for understanding customer value

28%

to drive business expansion and upgrade

61%

to build customer experience

Source: Go-To-Market Consulting & Strategy. Kilowott, 2024,

Oxygen’s marketing experts turn uncertainty into a

Competitive Advantage

We are true partners to our clients. We provide insightful analysis and pragmatic strategies that enable us to identify the landscape, craft customized value props, build the brand, grow market share, and increase loyalty and customer value.

Michael Muse

Oxygen VP Market Growth

SCHEDULE A CALL

Partner with us and let’s discover together what’s truly possible for your organization.

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Our ability to drive results is based on expertise, perspective, and market awareness gained from years of experience working in multiple verticals, from healthcare to consumer to tech with category leaders like Google, Microsoft, AMN Healthcare, Levi’s, and Pelican.

OUR APPROACH

We’re experienced, but we never stop learning. We get results when we apply the trend-influenced methodologies that have proven effectiveness. Our approach and working style is thoughtful, end-to-end, and inclusive.

The Seven Key Elements of an Effective GTM Strategy

Our work generates measurable outcomes

by combining data-driven strategies with empathetic acknowledgement of the audience's needs.

We bring campaign strategies to life with world-class creative execution through our in-house agency, the Oxygen Experience Studio.

See our success stories

Partner with us, and let’s discover what is truly possible for your organization. We offer a rare, agile, integrated approach that gets you closer to revenue quickly and confidently.”

—

Michael Muse
VP, Experience Solutions

Our expertise

Market landscape Assessment

End-to-end marketing planning

Value proposition development

Demand modeling & acceleration

Customer & client journey creation

(TAM) Total addressable market & commercialization strategy

Content development

Campaign planning & activation

Internal brand communication & expression

Omni-channel narrative & storytelling

Account based marketing strategy & planning

Full funnel end-to-end campaign execution

Target audience & buyer persona development

Brand strategy, positioning & identity

HOW TO GET STARTED

Get to the Heart of the Matter

HoM Solution Accelerator — it’s the “Easy Button” for getting what can often be a complex process started and getting on the right track immediately.

HoM.LAB is Oxygen’s proprietary, experiential and highly collaborative approach to discovering what is at the heart of the matter to solve your organization’s most complex problems.

Learn More