When Promise Meets Reality
Remember when spell-check promised perfect writing for everyone? AI tools can feel similar. A marketer might ask AI to write an article, receiving something that looks professional, but contains made-up facts or misses crucial nuances within the content.
This gap exists because AI lacks the judgment that comes from human experience. While it excels at processing vast amounts of information and generating content, it can't inherently tell whether its output serves your business goals. It won’t fact-check unless prompted, nor will it reflect on whether the information is relevant to your audience.
Language Models Might Be Nerdy – But Context Is What Matters
Successful AI adoption doesn’t necessarily hinge on technical expertise. Rather than AI scientists or deep knowledge of language models, organizations who are just starting their journey using Generative AI need people who can guide these tools effectively within specific contexts.
Who do we turn to for expertise on how to guide our new puppy’s learning? The value of the professional dog trainers comes not from expertise in, say, canine genetics, but from practical knowledge of shaping desired behaviors. Similarly, valuable AI skills center on:
Common Challenges with Gen AI
Different teams face unique struggles with AI implementation:
These challenges stem from integrating AI capabilities with human expertise and business needs, not from technical limitations.
Creating Strong Human-AI Teams
Effective AI use demands new approaches to training and development. Teams must learn:
Moving Forward
AI works best when humans are there to keep a watchful eye on output, and when those standards can be reused and reinforced with every chat, source document, prompt, and edit. Some of the most critical topics in AI skilling that we’ve seen:
Organizations thrive not by adopting AI fastest, but by working with it most effectively. Like that puppy, with proper guidance, AI becomes an invaluable partner - shaped by the expertise of those who train it.